Case Study: VAVID Technology Group

VAVID Technology Group is an up and coming software development and design company that specializes in location-based technology.

I had the pleasure of working with the team at VAVID to create a brand identity that was modern, bold and down to earth. We started from scratch to establish their brand’s look and feel with a mood board and followed up with their logo design and other support design assets.

This identity was designed to express the team’s excitement for innovation with imagery that uses brilliant lighting to inspire production and ideas. We also favored an industrial aesthetic to represent VAVID’s regard for frameworks and process. This is combined with sharp geometric shapes with interweaving patterns to further support these values while also speaking to the strength of collaboration to facilitate the emergence of new ideas.