Smithmade Essentials
Overview
Smithmade Essentials is an eco-conscious soap and candle company crafting luxury artisan soap and soy candles with a creative flair. With a solid commitment to sustainability, Smithmade Essentials uses natural ingredients and earth-friendly practices to create its handcrafted products.
Deliverables
Branding
Packaging
Web Design
Photography
Product Design
Social Media
PACKAGE DESIGN
The challenge was to develop unique packaging that stood out in the market, was plastic-free to match the company’s sustainable positioning, and allowed the product to be visible to showcase the artisan nature of the soap.
PRODUCT DEVELOPMENT
Product development is a multi-phase process including ideation, research and development, conceptualization, design, illustration, and finalization.
DIGITAL DESIGN & MARKETING
I ensured brand consistency across every digital touchpoint, from newsletters to social media. I created the content across all platforms and developed the brand voice.
The strategy: Let the products shine, build excitement, and share the artistic side of product development to attract an audience that appreciates the handmade nature of the craft.
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