Branding & Web Design

VAVID Technology Group is a software development and design company that specializes in location-based technology. I had the pleasure of working with the team at VAVID to create a brand identity that was modern, bold and aspirational. We started from scratch to establish the brand’s look and feel with a mood board and followed up with the logo design and other supporting design assets.

This identity was designed to express the team’s excitement for innovation with imagery that uses brilliant lighting to inspire production and ideas. We also favored an industrial aesthetic to represent VAVID’s appreciation for frameworks and process. This styling is combined with sharp geometric shapes with interweaving patterns to further support the established brand values while also speaking to the strength of collaboration to facilitate the emergence of new ideas.